Post Like an Influencer, Not a Brand

Stop posting like a faceless logo—start connecting like a trusted friend.

Every Sunday you preach a life-changing message, but Monday morning your Instagram feed looks like a billboard no one asked to see. Sound familiar? In Effective Social Media for Churches, Jonathan Malm—creator of Sunday Social and go-to coach for thousands of church communicators—shows you exactly how to trade polish for personality and watch engagement soar.

What you’ll discover inside

• The Influencer Advantage – Why ordinary people out-perform billion-dollar brands online, and how to borrow their secret sauce for your church.
• Time Is the New Tithe – A fresh way to think about the “cost” your followers pay (and how to make every second worth it).
• Relatable > Reach – Proven frameworks for finding the niches inside your congregation—and creating content they’ll binge-watch, save, and share.
• Face the Feed – Simple tactics to put a human face (or two) on your account without handing the keys to a celebrity pastor.
• Post-by-Post Playbooks – Step-inside checklists for Reels/TikTok/Shorts, sermon clips, Stories, carousels, captions, graphics, and even X & Threads.
• Growth Without Gimmicks – How to ride trends ethically, keep your promises, and build long-term trust that turns casual scrollers into committed disciples.

Perfect for

• Communication directors and volunteers who juggle “all the things.”
• Pastors launching new campuses—or just tired of preaching to empty comment sections.
• Anyone who knows their church has good news but needs better news-feed strategies.

You’ll walk away with

1. A fresh, influencer-inspired mindset that cuts through algorithm fatigue.
2. Ready-to-use hooks, captions, and DM scripts that make ministry feel personal again.
3. A calendar full of high-impact content ideas that spark conversation Monday through Saturday.

Your church was never meant to be a brand; it was designed to be a body. Let’s help it speak—and scroll—like one.